Novtex Blog
Guides, tutorials and insights on branding, websites and performance marketing from the Novtex Global team.
Meta Ads Budget: How Much to Spend on Facebook and Instagram Ads
How much should you spend on Meta (Facebook and Instagram) ads? A complete guide to setting your Meta ads budget from your own numbers, with a free calculator, a step-by-step setup, metrics, scaling rules and common mistakes.
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Shopify vs WordPress vs Custom Website: Which Is Best for Your Business?
Shopify vs WordPress vs a custom website: compare cost, speed, SEO, ecommerce, security and maintenance, with pros and cons, a decision guide, a migration how-to and Core Web Vitals targets.
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Brand Identity Checklist: 12 Things to Do Before You Launch
A complete brand identity checklist and step-by-step guide: strategy, logo, colours, typography, voice, imagery and brand guidelines, with a process, worksheets, pros and cons and an interactive checklist.
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How to Choose a Digital Marketing Agency in Karachi (2026 Guide)
How to choose a digital marketing agency in Karachi: what agencies do, pricing models, a scorecard, questions to ask, contract checks, red flags and a first-90-days review plan.
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Website Cost in Pakistan: What Affects the Price (2026 Guide)
What decides website cost in Pakistan: website type, pages, design, features, content, integrations and maintenance, with a scope guide, a quote-brief checklist, hidden costs and ways to save without cutting quality.
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